John Chernesky, SVP North American sales, called NCL Connect part of his company's commitment to being the easiest cruise line to do business with.
With NCL Connect travel partners can instantaneously co-brand digital content experiences designed by the company’s in-house marketing team. The platform leverages a co-branded website with NCL sailings for clients to explore while driving leads directly to the travel advisor.
Instant, personalized co-branded content
Instant, personalized co-branded content is available in just one click and easily shareable via all social media, email and other channels. Additional digital experiences will launch throughout the year on an ongoing basis.
Powered by Approach Guides
NCL Connect is powered by technology from Approach Guides, a leading content optimization platform for travel brands focused innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients.
'The team at NCL shares our vision for the future of trade marketing: make it personal, make it impactful and, most importantly, make it easy for travel advisors,' said Jennifer Raezer, co-founder and CMO of Approach Guides.
Follows Regent Connect
The debut of NCL Connect follows sister brand Regent Seven Seas Cruises' launching Regent Connect last October. According to NCL, the program received great feedback from travel partners who said ease and personalization of the platform has helped build their client base.
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